If you've been running a business for any length of time, you'll know how difficult it is to bring in (and keep) new customers.
There's no magic bullet. It would be so much easier if there was, but there isn't.
Every time we switch on our PC, check social media, or open our inbox, we are tugged in different directions by gurus, thought leaders, experts, champions, and snakeoil salesmen of every hue. It's hard to know who to listen to. It's even harder to know who is actually walking the walk, and has created a successful business from the ground up - rather than making a quick buck telling others what to do.
But there is one very important, yet very simple, lesson we should heed if we're to set off in the right direction.
It starts with a poet, a pretty girl and a louse.
Read on to find out how...