Eating elephants

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Eating elephants

It’s easy to be so daunted by a task that you fail to take any action at all, in life never mind business. And it can lead to such paralysis that nothing gets done.

Read on...

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Knowing your "who"

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Knowing your "who"

So what are the next steps on your journey to finding out what the world sees when it looks at your business?

The first thing you should do is make sure you know who you're targeting. 

I don't mean Jim from number 22, or Mabel in the corner shop.  We're talking about the type of who.  Do you know your target demographic?  Do you have an "ideal customer avatar"? (we'll talk about that more in a future post) Are you aiming for feedback from the world at large, existing customers, or both?

Read on for more...

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Chasing wildebeest

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Chasing wildebeest

When it comes to finding out what customers - and potential customers - think of your business, what's the best way to go about it?

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Dirty laundry

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Dirty laundry

It's not impossible that your business, like any other, has some dirty laundry.  I'm not talking about the really dirty stuff - dodgy dealing, rip offs, or the like (if that's what you're up to, this blog's not the place for you!).  I mean the kind that ruins customer experiences, and drives them out the door rather than in.  The time to sort it out is now...

Read on...

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The thread that binds

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The thread that binds

Ever watched Ramsay's Kitchen Nightmares or the Hotel Inspector and cringed for the deluded chefs and hoteliers being torn to shreds in front of millions of viewers? Well, don't get too comfortable, because you could be making the same mistakes in your own business! Read on to find out more...

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Eyes, brain, wallet

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Eyes, brain, wallet

When a potential customer comes into contact with your business, a process takes place which is often complete in seconds if not milliseconds.  It starts with their eyes, and if you have got it right, should end with their wallet. 

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Ask

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Ask

This week, Picture This is all about how to mine the information you need to start the process of improvement and change in your business.

We talk about big shiny buttons, chocolate fireguards - and why you should choose your tools to suit the job.

Click "View post" to find out more...

 

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See if I care

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See if I care

If you're a business owner, there's a question you should be asking yourself, and I can almost guarantee I know the answer.

But not everyone out there will take the time to stop and ask it.

Which is a pity, because it's a bit of a make-or-break.

Visit this week's "Picture This" to find out more...

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The poet, the pretty girl, and the louse - a powerful lesson for your business

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The poet, the pretty girl, and the louse - a powerful lesson for your business

If you've been running a business for any length of time, you'll know how difficult it is to bring in (and keep) new customers.

There's no magic bullet. It would be so much easier if there was, but there isn't. 

Every time we switch on our PC, check social media, or open our inbox, we are tugged in different directions by gurus, thought leaders, experts, champions, and snakeoil salesmen of every hue. It's hard to know who to listen to.  It's even harder to know who is actually walking the walk, and has created a successful business from the ground up - rather than making a quick buck telling others what to do.

But there is one very important, yet very simple, lesson we should heed if we're to set off in the right direction.

It starts with a poet, a pretty girl and a louse.

Read on to find out how...

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