Ever watched Ramsay's Kitchen Nightmares or the Hotel Inspector and cringed for the deluded chefs and hoteliers being torn to shreds in front of millions of viewers? Well, don't get too comfortable, because you could be making the same mistakes in your own business! Read on to find out more...
When a potential customer comes into contact with your business, a process takes place which is often complete in seconds if not milliseconds. It starts with their eyes, and if you have got it right, should end with their wallet.
This week, Picture This is all about how to mine the information you need to start the process of improvement and change in your business.
We talk about big shiny buttons, chocolate fireguards - and why you should choose your tools to suit the job.
Click "View post" to find out more...
If you're a business owner, there's a question you should be asking yourself, and I can almost guarantee I know the answer.
But not everyone out there will take the time to stop and ask it.
Which is a pity, because it's a bit of a make-or-break.
Visit this week's "Picture This" to find out more...
If you've been running a business for any length of time, you'll know how difficult it is to bring in (and keep) new customers.
There's no magic bullet. It would be so much easier if there was, but there isn't.
Every time we switch on our PC, check social media, or open our inbox, we are tugged in different directions by gurus, thought leaders, experts, champions, and snakeoil salesmen of every hue. It's hard to know who to listen to. It's even harder to know who is actually walking the walk, and has created a successful business from the ground up - rather than making a quick buck telling others what to do.
But there is one very important, yet very simple, lesson we should heed if we're to set off in the right direction.
It starts with a poet, a pretty girl and a louse.
Read on to find out how...